Real Madrid and BMW Spain hold ‘Rethink The Game’ event at the Bernabéu
The event was attended by club president, Florentino Pérez, and Manuel Terroba, executive president of the BMW Group in Spain and Portugal.
Real Madrid and BMW Spain have reinforced their alliance with the hosting of the first edition of Rethink The Game, The Event, at the Santiago Bernabéu. This is a collective and participatory event that gathers some of the most inspiring voices from different disciplines to promote dialogue on social and environmental issues. The Real Madrid club president, Florentino Pérez; the director of Institutional Relations, Emilio Butragueño; and the executive president of the BMW Group in Spain and Portugal, Manuel Terroba, attended the event.
During the event, there was a focus on reflecting, thinking and innovating in the present so as to win in the future. With the intention of fostering significant changes, participants did their bit to contribute to rethinking how we do things and how to improve them together. The event is designed from the perspective of Sustainable Development Goals 3 (health and well-being) and 11 (sustainable cities and communities).
Butragueño: “We share values with a brand of global prestige that is BMW”
“Today, we are honoured to share these values that relate to excellence, hard work, effort, leadership, responsibility and respect with a brand of the global prestige that is BMW. We have embarked on an adventure through our strategic alliance that allows us to empower our brands and share objectives and goals based on the culture of striving for excellence, team spirit and humility.”
Meanwhile, Manuel Terroba, CEO of the BMW Group in Spain and Portugal, said: “This strategic alliance between Real Madrid and BMW Spain is based on a shared vision and is inspired by the determination to move forward working as a team. Because let's not forget that we are not only working for the present, but that we have the responsibility to serve as catalysts for the actions of tomorrow.”