Orange becomes Real Madrid's new telecommunications partner
This strategic agreement applies for the next three seasons.
Real Madrid and Orange have entered into a strategic agreement that will see the operator become the new Real Madrid Telecommunications Partner for the next three seasons. Real Madrid's Director of Institutional Relations, Emilio Butragueño, and MASORANGE's Chief Operating Officer, Germán López, officially signed the alliance, under which the Orange brand will be the official national telecommunications partner of Real Madrid's men's and women's football teams.
MASORANGE's Chief Operating Officer, Germán López, expressed a sense of pride upon the signing of this partnership "between two leading brands, who share the same attitude and conviction about the potential for technology to enhance the future football experience. MASORANGE's aim is to be a leader in customer satisfaction and football is a social connection around which many of today's relationships and conversations are built, making it a fundamental activity and a key content for us to generate valuable experiences for our customers".
The agreement involves image and hospitality rights, linked to the first teams and their players, and also in the stadium, with a prominent presence both on the traditional media as well as in the new spaces. Among them, is the 360º LED halo that adorns the upper area of the Santiago Bernabéu. Both organisations will also collaborate in marketing and advertising activities connected to the club's different communication channels, as well as engaging with fans through campaigns on social networks.
Orange will provide Real Madrid with its leadership in 5G/5G+ mobile connectivity, serving as the mobile communications provider for all its employees and developing projects to optimise the experience of its customers during events that take place in the stadium.