Hisense are Real Madrid's new official sponsor
The global home appliance and consumer electronics company become the club's regional partner in Spain, Africa and the Middle East.
Real Madrid and Hisense have announced a partnership agreement under which the global home appliance and consumer electronics company become the club's official sponsor for the next three years. The event to sign the agreement took place in the boardroom of Real Madrid City and was attended by Real Madrid's Director of Institutional Relations, Emilio Butragueño, and Vice-President of Hisense International, Jerry Liu.
This partnership sees Hisense join Real Madrid as a regional partner in Spain, Africa and the Middle East. To mark the agreement, Hisense and Real Madrid will co-launch a limited edition 100-inch TV, offering unprecedented picture quality and immersive sound to enhance the experience for fans around the world.