Florentino Pérez returned Real Madrid to global prominence. In his two spells in charge of the club, he has amassed 57 trophies, 6 European Cups in footballer and 3 in basketball. He restored the club's finances, making it the richest in the world, and undertook a profound transformation at all levels, transforming Real Madrid into the "most valuable sports club in the world", according to Forbes magazine.

An engineer and businessman, Florentino Pérez took up the presidency in July 2000 after beating Lorenzo Sanz, who was head of the club at the time. Under his management, star signings such as Figo, Zidane, Beckham and Ronaldo arrived. The quality of his football and basketball sides led to eight trophies.

His first period in charge was also notable for the stadium improvements carried out under the 'Santiago Bernabéu Master Plan'. The arena was recognised by UEFA as an 'Elite Stadium' and hosted the final of the Champions League in 2010. In 2006, Ciudad Real Madrid - a training complex ten times bigger than Madrid's previous facilities - was opened at Valdebebas.

He was re-elected with a majority in 2004, before resigning voluntarily two years later. In 2009, he returned to begin a second spell at the club which is defined in sporting terms by signings including Cristiano Ronaldo, Karim Benzema, Gareth Bale, James Rodríguez and Toni Kroos. Amongst the silverware lifted during his tenure are six European Cups (2014, 2016, 2017, 2018, 2022 and 2024) and 6 Club World Cup crowns. In addition to these trophy triumphs, the football team has also clinched five league titles, 5 UEFA Super Cups, 3 Copas del Rey and 5 Spanish Super Cups. The basketball roster has also tasted both domestic and international glory, with three  of European Cups, an Intercontinental Cup, seven league crowns, seven Copas del Rey and nine Spanish Super Cups.

Florentino Pérez has spent over a decade at the helm of the club and has continued its process of modernisation with the construction of the first-team and academy residences located within Ciudad Real Madrid. In 2019, the renovation of the Santiago Bernabéu Stadium began to transform it into a cutting-edge icon, offering maximum comfort, safety, and state-of-the-art technology.