adidas is one of the most experienced brands in the world of sport. Ever since 1924, when founder Adi Dassler created the first sports shoe, adidas has been engaged in research and development of sports products in their respective fields.

The adidas group sponsors all manner of sporting institutions and athletes around the world and employs over 50,000 people. The company's headquarters are located in Herzogenaurach, Germany.

In 1998, adidas became a Real Madrid sponsor, helping to contribute to the success of the football and basketball teams at all levels. In 2019, a contract extension was signed with Real Madrid, during which time the club has won the 15th Champions League and the 36th LaLiga title among other important trophies.