Real Madrid and BMW: Driving toward a sustainable future
Since the beginning of their partnership, Real Madrid and BMW have been a benchmark of innovation, excellence and shared passion. This alliance, in place since 2022, is an example of how two leaders in their respective sectors can come together to promote sustainable initiatives.

Electric Mobility: Commitment to the environment
One of the key pillars of this partnership is a commitment to sustainable mobility. During this time, Real Madrid's football and basketball squads have adopted a fleet of electrified BMW vehicles, such as the iX, i4 and i7 models. These vehicles, which combine advanced technology and cutting-edge design, underline the two organisations' efforts to reduce emissions and move towards a cleaner future.

The delivery of these vehicles has not only strengthened the club's sustainable image, but also established BMW as a leader in its sector.

A shared spirit: Innovation and excellence
Real Madrid and BMW share a DNA that combines dynamism, precision and a constant desire to push boundaries. This spirit has materialised in joint initiatives, such as the Rethink The Game event held at the Santiago Bernabéu. During this event, the Bernabéu was transformed into a centre for collective thinking, promoting dialogue on social and environmental issues.

A model of collaboration
The alliance between Real Madrid and BMW goes beyond a sponsorship agreement; it is a declaration of intent. It strengthens both entities and has a positive impact on society and the fans. Alongside exciting victories on the pitch, fans can also expect significant advances in automotive technology and sustainability.

Real Madrid and BMW have shown that success is not only measured in sporting or technological victories, but also in the positive impact that is generated when two giants join forces to build a better future.